continue: Web 2.0...sales
Lidia Vikulova
Ето това са най-важните моменти (според мен) в podcast-a за Sales 2.0
"as a marketing and salesperson, how much it’s changed the way people sell and the way people accord each other and connect and close deals online and we got very excited about this idea and we started calling it ‘Sales 2.0” as a way to describe how profoundly the web has changed the way people sell."
"What we designed Sales 2.0 to describe was how buyers and sellers can meet online, they can meet through, you know, web conferencing, for example, or they can chat or they can arrive at a website through an online ad and then have an interaction on that website that leads to a sale. But the main point is that it’s a one-to-one relationship. It’s mediated through the web and that doesn’t replace face-to-face meetings. It just gives selling organizations and salespeople more options to interact and help customers buy."
"Sales 2.0 addresses is that ability to meet your customer online, to be able to pitch them online and close them online potentially too, all through, you know, services or like web conferencing and like online chat and the ability to target your customer with special offers through websites.
"the web and Sales 2.0 helps with both of those scenarios, because it makes it so much cheaper to be at your desk, and you know, have five sales interactions with five different customers in a five different geographies all through the web rather than having to go physically to each of those customers."
"with Sales 2.0, we’ve added the concept of webcast and I agree with David completely in the sense that it makes it so much easier for a company to go out and touch the customer and actually for a smaller company not only does it make it easy to be more cost-effective but it extends your reach. For instance, a small U.S. company can now easily demonstrate products, specifically software products to companies around the world, and whereas before, they would have had to put somebody on the plane to do so."
"You can provide a presentation. You can provide a presentation to many different people from an evaluation committee that are disseminated around the world. It’s much more being able to be more aware of your customer."